Facebook
is in talks with major music studios about a possible joint business, writes
The Verge citing "multiple sources". Cvoi interests in the music
industry Facebook has already discussed with Universal Music Group and Warner
Music Group and Sony Music Entertainment but in what form social network intends
to cooperate with the studios - is not clear.
Now
the US Facebook users spend more than 40 minutes a day. If within the network
will have its own music service, this time will increase significantly.
According
to the interlocutor The Verge, talks between Facebook and studios are at the
initial stage and the final decisions too early. Facebook representative
declined to comment.
«Facebook
chose the right channel - and the most promising mass - says the president of
investment company" Finam "VladislavKochetkov. - Social Network could
become a serious competitor to the largest existing services - Google Play, App
Store ». When you run such a service for the Russian part of the Facebook
audience can lose and in contact, although this is unlikely to be significant
losses.
Facebook
adds more new features for users and therefore new sources of income. So,
yesterday, Facebook announced that it would begin to share the profits from the
video ads with video content producers. Social Network expects to attract more
high-quality content producers, as well as major advertisers.
Until
now, Facebook video ads posted in their news section. However, according to
Vice President of Business Development Facebook Dan Rose, is the
"integration" of content is not the best way to promote it. Now, in
the "Featured Video" will be placed first and foremost professionally
created content from major media companies, which will be interrupted for video
ads - actually in television. Users will see video content recommendations from
friends. A new feature designed especially for smartphone users - they are on
their own assessment of Facebook, consume about 75% of video on the network.
Facebook
is ready to give video producers about 45% of the proceeds from the sale of
advertising in commercials, writes The Wall Street Journal. This is very
similar to the model of income distribution video service YouTube. According to
analysts Royal Bank of Canada Mark Mahaney, and the very next year Facebook
will gain about $1.5 billion on video ads.
Not
surprisingly, watching a sharp increase in consumption of video, Facebook is
trying to develop other segments of entertainment, including music. The company
is already working with the Swedish music service Spotify. Facebook has tried
to integrate music in the social network. In particular, social networks, you
can listen to music online for the performers as well as music, links to which
are published in the news.
