The
modern market is highly competitive, constantly growing demands of customers of
different profile companies to the quality of services and products. Under
these conditions, the success of the business establishment and development of
cooperation with new and existing customers is largely determined by the
effectiveness of organization processes of interaction with customers. An
important role is played by modern means of IT support for these processes -
CRM-system (Customer Relationship Management, CRM ─ of customer relationship
management).
Combining
all front-office services company, CRM-applications allow complex to implement
CRM-strategy of the enterprise, to build long-term and effective relationship
with customers.
CRM-system
covering the entire cycle of interaction with the customer and gather together
all the channels and points of contact with customers, while addressing the
specific objectives of each of the stages of building relationships with them ─
the first treatment of the client in the company to use its mechanisms to
increase loyalty.
The
direct effect of the introduction of CRM-solutions ─ improving the quality and
efficiency of customer service while reducing costs through the implementation
of the basic principles of the concept of customer relationship management:
·
Standardization
of business processes associated with customer interactions
·
Consistency
and transparency of the work of front-office divisions of the company
·
Combining
all customer information in a single database and the organization able to
operate it
·
Centralized
management of all possible channels of customer interaction
As software
platform for the automation of production processes, marketing, sales and
customer service IT Company offers the following solutions:
·
Microsoft
Dynamics CRM
·
Oracle
Siebel CRM
·
Sugar
CRM Professional ─ CRM-system rental
·
1C:
CRM CORP
·
1C:
Enterprise 8. Trade Management, and Customer Relationship (CRM)
Based
on the Microsoft Dynamics CRM company has developed specialized IT solutions
for the following segments of the real estate market: CRM for real estate
agencies; CRM for developers; CRM for management companies.
