Transnational
at IBM, one of the world's largest suppliers of hardware software, combined
with the global social network for providing advertisers with new opportunities
opening up as a result of integration of the two platforms.
According
to representatives of IBM, the company will now be able to buy advertising on
"Facebook" with the combined data that will provide social services
and IBM's Marketing Cloud (the latter includes such user information as
weather, location and history of orders). In addition, marketers will be able
to enjoy their work campaign, created on the basis of "Facebook" to
carry them anywhere they desire.
At
the moment, it has already formed an impressive ecosystem of advertisers who
effectively used the tools of social network advertising, but Jay Henderson,
Director of the Commercial Division, IBM, on the question of what is the
advantage of partnership between the two Internet giants, said that
"Facebook" - is the first company who joined IBM's THINKLab , where employees from both
corporations can work with customers to create advertising campaigns that focus
on personal shopping experience.
"To
date, no company does this with the" Facebook "," - says
Henderson.
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