Smart
phones, which cost below the psychological mark of $ 100 - $ 150, there are
already a couple of years, this budget products are not fully justified
expectations of the users, mainly for two reasons - a very small (3-3.5 ")
screen and low productivity. Although formally similar device is still a
smartphone, all those things for which to buy smart mobile - web surfing,
social networking, correspondence, games, videos - you can do it with great
difficulty.
Thus
on cheap smart phones lion's share of sales. Estimated "connected" to
the price category below $ 150 in Q1 2014 accounted for more than 42% of market
volume. Further growth in this segment is associated with improved performance
without raising prices, so it is not surprising that the major players in this
segment also became involved in a "race to the size of the screen",
which takes place in the smartphone market. As always, the first violin is
played by telecom operators who directly benefit from the improved appearance
of smartphones, since they consume more bandwidth.
A
striking example - the new machine MTS 982, which costs less than 2800 rubles.,
While possessing display 4 "pretty powerful dual-core processor and
support for 3G-Internet at speeds up to 21 Mbit / s. On the functional cuts in
2014 is no question, therefore, machine is equipped with Wi-Fi, Bluetooth, GPS,
microSD slot and all other provisions of the attributes of a full-featured
smartphone. Of course, already become the standard action "Internet as a
gift" exists for this smartphone, it relies to 3 GB of traffic per month
under the option "Super BIT ".
It
is the regular consumption of packet traffic is the main operators in the hope
of saving income against the background of a certain decline in other forms of
activity of subscribers, such as traditional voice calls. Due to the
peculiarities of smartphones, full use of the apparatus without such packet
traffic is problematic, so MTS, like other operators can expect that after the
expiration of the gift of the month, subscribers willing to continue to use the
Internet package, in this case the "Super BIT."
