The largest social network is
launching a new service that will provide companies with marketing information
about the tastes and behavior of users
American Corporation Facebook, which
owns the eponymous social network, will provide the information collected about
you with other companies, which will thus receive feedback on their products
and be able to improve your marketing strategy, according to The Wall Street
Journal.
The world's largest social network
will launch a new service called Topic Data. Companies can use it to read
reviews of Facebook users on their brands, products, events and activities in
general. All information will be aggregated and anonymous, i.e. not disclose
any confidential information and will not allow to track a particular
commentator.
Third-party companies are already
using Facebook data for targeted advertising. Now, however, the first time they
will be able to obtain unique information and use it to develop new products, a
variety of research and decision-making about the target audience.
"In the world of data
collection platforms of social networks is really news. Consumer information
such level has unlimited value not only in marketing “Chief advertising
research company Brand watch Will Makinnz.
In this project, the company will
help Facebook DataSift, which will provide access to the collected data.
DataSift will retrieve information from social networks and provide firms which
will analyze and sell it to the best customers.
Using the data in order to learn the
behavior and tastes of consumers already practiced company StockTwits and
DataMinr. They tracked messages for Twitter users to customers from finance,
media and the public sector. Twitter announced that for the fourth quarter 2014
earned $ 47 million under the article "permission to use the information
and other income."
As previously reported, the net
profit of Facebook grew by 34% in the fourth quarter - to $ 701 million, or 25
cents per share, compared with $ 523 million, or 20 cents per share, obtained
in the same period increased by 49%, the results exceeded
market expectations. Quarterly revenue rose to $ 2.59 billion to $ 3.85
billion.
Facebook is increasing revenues
through sales growth of mobile advertising; last year it was she who brought
two-thirds (69%) of the total advertising revenue. Number of active users of
social networks (active accounts at least once a month) at the end of the 4th
quarter was 1.39 billion - a year their number has increased by 13%. With
mobile devices at least once a month using Facebook 1.19 billion people - 26%
more than the year before.
Estimated firm eMarketer, Facebook
in 2014 controlled 18.4% of the mobile advertising market, which totaled $ 40
billion, compared to 16.6% in 2013. Google's share fell from 46.6% to 40.5%.
